Today in this video we’re talking about why the original toner cartridges are so expensive.
Let’s start from the beginning. What do you mean by Original Laser Toner Cartridges?
Original printer Toner Cartridges are cartridges manufactured by the printer manufacturers themselves.
Long time ago the OEM printer manufacturers understood that their maximum profits on a going base would come from the successful sale of their own cartridges of their printers. Now they sell their printers at cheaper prices, often making low or even no profit margin.
Why are they acting this way? Simply because their maximum long-term profits come from the sale of their own original expensive cartridges. So ends the mystery of the high cost of the original cartridges.
Yes, we must say that the original cartridges set standards for quality, yielded pages, and for consistency. But that doesn’t and can’t justify the high price of the original cartridges.
For example, let’s talk about the cost per print. A cartridge or an ongoing running model of cartridge prints approximately 3000 pages: that means about 3600 as per estimated market price. The cost per print is about Rs 1,25/-.
What does it mean? Well, that means that this cost is about 3 times more expensive than an Indian-made compatible cartridge.
And more: 60% of their profits comes not from the sale of the printers, but from the sale of their original cartridges.
But when you buy an original cartridge, keep in mind that the printer manufacturers use a lot of bully strategies like building chip on their cartridges, by using their warranty to sale their expensive cartridges, having a lot of restrictions on third party compatible cartridges; in this way they can sale their expensive cartridges more easily.
The choice is very clear: that the Indian made compatible cartridge is as good as the original one today. As compared to an original cartridge, the Indian made compatible one is the right choice.
